The Latest Trend In Selling Real Fur
Selling real fur as if it were fake is a paradox that is unfortunately happening. The great demand for eco-furs, in fact, has a negative side: it is attracting animal products passed off as synthetics to the market. How to protect yourself? Here are 6 rules for recognizing ecological raw materials from animal ones. Buy a faux fur and then find out it’s real. Impossible? No, quite likely. Or at least this is the surprising fact that emerges from a recent article on The Guardian website that reports an investigation by the humanitarian organization Humane Society International (HSI): the study found that in many shops in England fake fur items are sold. which actually have their origins not in synthetic fibers but in animal hair. And when it comes to e-commerce, things are even worse because here, even in the label, there may even be deficiencies.
The recent boom in ecological furs, then, has not coincided with the ability to distinguish between real and fake since the textile industry has developed hair and yarns very, very similar to the coat of foxes. How to recognize an eco-fur
- It is not the price that says whether a fur is real or not
It is wrong to think that if it costs a lot it is true. Even the ecological ones can have high prices, determined by their processing or by the hi-tech material used.
- Ecological or animal?
Just look at the tips of a Biosogna fur and look at the tips of a fur to understand its origin: if they thin and have pointed tips it is real, while the hairs of a synthetic fur have sprung up where they were cut during production and therefore have a constant diameter.
- Base Says It All
Animal fur has a leathery base because it is attached to the animal’s skin, while synthetic fur has a fabric backing. Finally, the hairs on real fur are of different lengths, while those on synthetic fur tend to be more uniform.
- The fire test
To understand if a fur is real, just tear off a hair and then burn it with a match. The fur is not of animal origin if the fur melts in a sticky way forming hard plastic balls in the cooling. The real one, however, ignites without leaving traces.
- Beware of online shopping
EU regulations stipulate that ‘textiles’ (ie clothing) containing fur must be labeled as containing ‘non-textile parts of animal origin’. Unfortunately, this rule sometimes doesn’t apply to online product descriptions. We must therefore pay close attention. There are some online stores that are very good, i tried Aria Moda fur coats and got a good fur coat.