These Ways to Make Money in This Real Estate Market


So, you want to make more money in real estate sales, huh?  Well…I’m fairly certain you aren’t the only one.  I think we all do.  And here are 5 ways to help:

Do something NOW

Too often, agents lull themselves into this false sense of reality that preparing to do something is the same thing as actually doing something.  Endless attempts at coming up with a plan, meetings, conference calls, strategic alliances with others in their market, etc are nothing more than a waste of energy, time, and brain matter unless you act on them!  You must do something productive that will lead you to a commission…and you must do it now!

And, while you are doing that, have a reward in mind that you can get when you do get your reward from doing something.  Quit wasting your breath by saying that you are “doing what you love” or “following your passion”.  Let’s be honest for a second…does anyone love selling real estate?  I mean, honestly…

Don’t you use the money you make from your job as the fuel for the fire of your true passion?  I know I do! I don’t love my job…There are days I hope my building gets hit with a thermo-nuclear weapon.

But, I require my job to allow me to fulfill what I truly am passionate about…No one ever laid on their deathbed and said, “I just wish I could stay one more day at my desk at that job I loved so much…”

Don’t convince yourself that this is a ‘numbers’ game

Sure, lead generation is important and will always be a cornerstone of this business, but it’s not about the numbers.  It’s about the people.  You are in the ‘helping people’ business.  That should always be the very first and most important aspect of your business.  Track the numbers…I’m not saying you can get away without doing that.  But, help your people first!

Position yourself to reap future rewards

I don’t have to tell you that markets across the country are in a massive state of upheaval.  Heck, you’re probably more of an expert on that than I am, to be sure.  Offices closing, people leaving the industry to get “a real job”, prices falling like a rock, foreclosures running rampant…

All of this is creating an opportunity!  Now is the time to take advantage of those things.  Adjust your business model to accept changes in the market and position yourself to take the shot when the chance arrives.

Avoid procrastination and ‘getting caught up in the little stuff’

Every night before you go to bed, write down just a couple of things that are important and need to get done the following day.  Don’t procrastinate on those things.  Get them done.  Simple rewards like that will free up the mind and reduce your over-all ‘workload’.

Also, do what matters first.  For example, if you are writing a blog and a customer walks in the door that says they want to view the property, quit writing and show them a house!

It seems dumb to most of us that I have to say that…but that’s the simplest way that I can think of to make this point.  Just because you have a list of things you want to get done doesn’t mean you have to ignore important aspects of this job to do them.  As my mom always says, “Life is what happens while you are trying to plan your life.”  Smart woman.

Make your business fit your life, not the other way around

If you want to have a life outside of your career, then develop boundaries that will achieve this goal.  And, stick to them!  If you don’t, you will end up with no life.  And that is a sad existence for anyone.  Also, along the way, you will be told all kinds of ‘street-sage wisdom’.

Do yourself a favor…Ignore it!  “Work smarter, not harder” is wonderful advice, in theory.  Great idea.  But, in this business in this economy in this market, you have to bust your hump every single day.

I’m not saying you shouldn’t work smarter.  I am saying you must work hard!  Figure out a way to combine the two, and you will succeed.

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